Niche Marketing Is Here To Stay
Niche marketing is a hot topic, and niche marketing is going to be a popular way to make money for a long time. Focus on a smaller part of a larger market, get traffic, and make sales.
And that’s where a lot of new marketers make their big mistake. They do a little keyword research, see a market that has thousands of searches a month, and decide that they want to get some of that traffic. So they invest a lot of time and money into creating a site using these popular keywords and wait for the profit to roll in. And wait, and wait, and wait…
What some people fail to realize is that it is very difficult to enter a huge market and get their site listed on the first page of the search listings if they target the keywords with the most traffic. Their competition will outrank them in most cases.
When I mention huge markets, I’m talking about markets such as golf, dogs, video games, digital cameras, weight loss, cell phones, computers, software.
That’s where niche marketing comes in. Let’s first define what a niche market is:
A niche market is a subset of a larger market, a market that is made up of a narrower segment of a larger market.
Here’s a way to explain it. I decide that I want to enter the dog market. It’s huge and there are a lot of searches. Since it will be very difficult to get on the first page of the search results or the first page of adwords, I decide to select a segment of the dog market.
I decide that I will focus on selling dog collars. I’m still in the dog market, but since I’m selling dog collars, I will have less competition, and have a better chance of getting visitors to my site.
Or I decide that I want to sell digital cameras as an affiliate. Getting ranked for the term “digital cameras” is probably going to be hard and time-consuming. Instead, I focus on selling Fuji Digital Cameras. To narrow it down even more, I am going to select a popular model of Fuji digital cameras to target.
The whole point is to do your research so that you find markets that are profitable AND that are easier to compete in. This is also known as Niche Marketing. And that’s the reason that it is a hot topic right now, and will be for a very long time.
Instead of trying to jump into a huge market and try to compete with the big sites, narrow your focus on the areas of that market that you can more easily enter and profit from.
