How To Discover The Markets You Can Compete In
Finding the keywords that you need to target for your marketing is vital. It’s also important to know when trying to compete in a market is extremely difficult. Here are a few things you should consider before you spend the time and/or money trying to get on the first page of the search engine results pages.
Let’s say you did target “weight loss” and you DID get a first page listing. While that is not something that will likely happen, there are a few drawbacks to getting there. While there are thousands upon thousands of searches for that key phrase, you really don’t know what they’re searching for. They could be looking for:
- Weight loss tips
- Weight loss menus
- Weight loss ebooks
- Free weight loss information
- Weight loss programs ( think Nutri-System)
- Weight loss workout routines
- Vegetarian weight loss
- Weight loss supplements
- Fast weight loss
If someone were to land on your site for the term “weight loss”, do you offer what they are REALLY looking for? And how would you know. The problem is that the term “weight loss” is a very broad keyword, and it covers a lot of potential possibilities.
If someone is looking for weight loss supplements and you’re offering a weight loss ebook…
If someone is looking for fast weight loss, and you’re offering an exercise program…
If someone is looking for free tips, and you’re selling something…
You’re out of luck…
You have successfully generated the dreaded “untargeted traffic”. People who get to your site who have absolutely no interest in what you’re offering.
Mega-market keywords look really good because of the number of searches that they get every day. But unless you have a site that covers just about everything that someone would want, you’re not going to make a lot of sales.
Another thing to consider is that where you rank is going to affect your traffic. If you’re not on the first page of the search engine results, you’re going to have a hard time getting any traffic. Let’s say you get your site in the top 100 sites for your keyword. Most people look at the first page of results, and if they don’t find what they want, they enter another search term. A few of them may go to the second page of search results. Very few of them are going to go through 10 pages of results to find your page.
That’s why it’s in your best interest to drill down in these mega-markets and target the related keywords. It’s a lot easier to attract the kind of visitor to your site that is looking for what you’re offering. And that results in you making sales. I don’t want you to waste your time targeting keywords that you’ll have a hard time profiting from. The sole purpose of writing this is so you can avoid the mistakes that I have already made. Hope this helps.
