Simple Business Ideas

I have purchased a lot of Internet Marketing products in the last couple of years. A lot of them focus on pay per click advertising. It seems like almost every week there is another PPC guide being offered.

There are also a lot of products that aren’t represented as PPC, but if you go ahead and buy the product, you’ll find that PPC is the main focus of the product.

Whenever you see a sales letter telling you that you can make money on autopilot and you can do it in less than an hour a day, there’s a good chance the product is going to teach about PPC advertising.

Another sure sign that the product is about PPC is when they tell you in the sales letter that you can start getting traffic in 15 minutes.

I’m  not against PPC. It has it’s place, but it can be a big problem if you don’t know what you’re doing.

In the first place, not every PPC campaign is going to be profitable. You’re going to have to be prepared to lose the money. So don’t use PPC if you can’t afford the loss.

In the second place, if you don’t know what you’re doing, you can lose a lot of money real fast. You can set up a campaign and check in a day or two later to find out that you ran up a bill of hundreds of dollars. If you made enough sales to cover the expense, you’re all right. If not, too bad for you.

The best traffic is free traffic. Free traffic takes longer to get, but you aren’t putting your money at risk. If you don’t get the traffic, all you’re out is the time you spent and the cost of your hosting.

The easiest way to start generating free traffic is by setting up and posting to a blog and linking to your offer. Blogs seem to get indexed faster than static web pages. Set up a blog on your own site, and then you can get a blogger.com blog, set a Squidoo lens, and go to wordpress.com and set up a blog there. Link from these blogs to your offer.

Then you can write a few articles and submit them to the article directories to start the free traffic flowing.

The point I’m trying to make is that if you’re just starting out and money is tight, don’t get pulled in by the sales letters that seem to promise thousands of dollars a month with little or no effort. It doesn’t always turn out that way. I know that from personal experience.

There’s a report that you can pick up for less than $15 that outlines a strategy for creating affiliate review sites. The strategy is a twist on the traditional review site model, and it all about getting free, “Buying” traffic to your site. It’s called The Conduit Method, and you can get more detail by clicking here now…

Filed under: Main by Steve Wellman Tagged with: free traffic • ppc